About Simran

Being good with people starts with understanding them.

Financial planning shouldn’t be about throwing technical language at somebody until they nod politely and hope the meeting ends.

It should be about listening, understanding what somebody is trying to achieve, identifying the problems they may not have considered and then explaining their options in a way that actually makes sense.

That’s ultimately why I created Better Call Sim.

More than a decade in financial services

Since moving into financial services, I’ve built experience across mortgages, protection, financial planning and estate planning, working with clients at very different stages of their financial lives.

Today, my work increasingly focuses on bringing those different areas together.

Because your Will shouldn’t be considered completely separately from your property.

Your life insurance shouldn’t necessarily be considered separately from your estate.

And your inheritance tax planning shouldn’t ignore your businesses, investments, pensions, mortgages or the people who will eventually inherit your wealth.

Good planning means looking at the bigger picture.

Working alongside Bhupinder Anand

In July 2023, I joined Bhupinder Anand as his only consultant, working directly alongside him across financial and estate planning.

Bhupinder’s career spans more than three decades. He has achieved 30 years of Million Dollar Round Table membership, including 25 years at Top of the Table level, and has twice been recognised as UK Independent Financial Adviser of the Year.

He has also been recognised by the Evening Standard as “Best IFA in the Capital” and has spent years sharing his experience with financial advisers around the world.

Working directly alongside Bhupinder has given me something I consider incredibly valuable: access to decades of high-level financial planning experience, technical knowledge and a wider professional network of expertise.

It means that when I’m working with a client, I’m not restricted to looking at one product or one problem in isolation.

We can look at the entire financial picture.

And where a situation becomes particularly complex, I have access to an exceptional depth of financial planning knowledge and professional experience when considering the appropriate strategy.

Why “Better Call Sim”?

Because I believe professional advice should feel like a conversation, not a lecture.

Better Call Sim is my way of making financial and estate planning clearer, more accessible and more human.

It’s also why I create educational content online.

There are incredibly powerful financial and estate planning strategies available in the UK, but they’re useless to somebody who doesn’t know they exist or can’t understand how they work.

Sometimes my job is identifying a potential inheritance tax problem.

Sometimes it’s making sure a mortgage can be cleared if somebody dies.

Sometimes it’s protecting wealth for the next generation.

Sometimes it’s helping a business owner understand how their personal and business planning interact.

And sometimes it’s simply showing somebody an option they didn’t know they had.

SPECIALIST ESTATE-PLANNING SUPPORT

STEP and professional support

Anand Wills & Trusts works in association with Countrywide Tax & Trust Corporation Ltd. Countrywide’s team includes full members of STEP, the Society of Trust and Estate Practitioners, who hold the Trust and Estate Practitioner (TEP) designation.

Countrywide also states that it follows the STEP Will Writing Code when drafting Wills. These memberships belong to the individual practitioners at Countrywide.

Read about Countrywide’s STEP practitioners · Anand’s estate-planning guide